Using Emotive Content to Drive Conversions

You’ve heard the phrase “sex sells”, but have you ever given much thought as to why?

Marketing involves selling a product or service using the merits that most appeal to the people involved. The decisions we make are largely driven by right side of our brain combating with the left.

The right side expresses our emotions, our want’s and desires, but the left side helps us think critically, identify our needs and presents us with the logic. Your brains right side knows that you want those luscious new Jimmy Choo’s badly, but your left side reasons with you that your spending money is actually your rent money.

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