Why Link Building Will Never be the Same Again

I’ve written a fair amount on the subject of link building over the last year or so, and with good reason too. We don’t need to tread old ground, but now is certainly the time to move on and move up when optimizing your site.Links still have a part to play, indeed they’re integral. However, not all links hold the same weight. Some are going to help you massively, whilst others could very possibly hinder your efforts. More often than not, it comes down to common sense.

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Understanding Google’s Penalties

Surviving as a top ranking site on any search engine is a risky balancing act. It’s an incredibly competitive landscape that requires you to constantly adapt.

If you can’t keep up with the search engine’s continuous tweaks and updates to their guidelines then you’ll quickly find yourself and your site in hot water.

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