Link building shouldn’t be easy. That’s why Google outlawed buying links and mutually beneficial reciprocal schemes. If you come home at the end of the day and you have built a few hundred links, there’s a fair chance that most were offered with very little resistance and that there was a reasonable amount of automation.
The search engines aren’t stupid and they can see right through any such nonsense.
So quality is obviously important, but in all cases concerning link building as well as content, branding will also play an important role too. If you’re just creating content to create links, then there’s a reasonable chance that it won’t be up to much. Indeed, you may not be particularly careful about where it goes.
But link building isn’t just about being careful – you need to be clever too. Build connections, create great content, promote your news, events, and competitions. A little lateral thinking can go a long way.
It would be fair to say that any suggestion of link building being ‘easy’ has been put to bed once and for all. You need to work for each and everyone, often using techniques that won’t offer instant rewards – including building your followers through social media.
Everything needs to be grown organically. You can’t force people to like your Facebook page and you certainly can’t make someone link to your site. Therefore, you have to be prepared to give them a reason to do so. Forget handing over sizeable sums of cash, often people just want advice, free content or expert opinion. If you’re in a position to provide these things, make sure you deliver the goods.
The great news is that you don’t need tens of thousands of links anymore. This means that you can put all your efforts into generating a select few, high-quality mentions. Sure, you might only get a few links every week, but the benefits are likely to be much greater. It’s more natural and more effective, so get started today.